She hit the USA Today list at #110 on release week after she ran these promotions over the course of her three-month preorder: Example #2: A low-priced preorderīefore Kathryn Le Veque released Warwolfe, she stacked promotions for the preorder, which was available for three months at a discounted price of $0.99. Read more about Cheryl’s preorder promo-stacking strategy here. The email alert was a success, had an excellent ROI, and it added an additional few hundred sales on top of those I already had, bringing my preorder total close to 1,000 sales for a full-priced book. They sent an email notification to my US BookBub followers, informing them I had a new book that was about to be released. One tactic that was particularly effective for Cheryl:Īpproximately one month before the book released, I ran a BookBub Preorder Alert.
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